The Monthly Drop Recap:
New Products You Don’t Want To Miss
Didn’t have time to keep up with March’s best drops? Don’t worry, we’ve got you covered with our monthly round up of can’t-miss products, featuring ecommerce packaging that practically jumps off the screen. Did your latest fave make the cut?
Eadem Cashmere Peel Formulated with the brand’s proprietary FastFade™ complex of lactic acid, azelaic acid, gluconolactone, and tranexamic acid, plus rice water and colloidal oatmeal, every ingredient in Eadem’s new Cashmere Peel was chosen for gentle, yet powerful, exfoliation. Plus, the crisp, clean white bottle offers an elevated approach to packaging that feels differentiated and unique—and capture’s the brand’s vision of bare skin confidence.
Ilia Skin Rewind Complexion StickAn absolute powerhouse in the world of skincare-makeup formulas, Ilia’s new complexion stick is made for easy-to-apply, buildable coverage with potent anti-aging ingredients that firm, smooth, and soften the appearance of fine lines and wrinkles for a glow that goes deeper than surface level. Plus, the stick showcases the shade at the cap (hello, sleek functionality), and has a unique divot for ergonomic application.
Supergoop! Protec(Tint) SPF 50From the original beloved SPF innovator, Protec(Tint) offers best-of-both-worlds coverage with broad spectrum SPF and buildable coverage for a wide variety of skin shades. It’s already backed by hundreds of glowing reviews—and studies putting the proof behind their claims of a smooth, even finish. Plus, the unique bottle showcases the brand’s signature yellow hue, with an upright configuration (as opposed to their classic upside-down tubes), signaling to the customer that this is more than just sunscreen. It’s makeup, too.
U Beauty The SUPER Intensive Face OilThis one may have dropped in late February (too late to make the cut for our February round up), but we’d be remiss to leave it out entirely. An instant cult-favorite, this oil mimics the skin’s natural composition, resupplying the lipid layer while preventing moisture loss, targeting signs of aging, and reducing the signs of stress, age, and oxidative damage. We love the sleek matte bottle finish that allows the beauty of the oil to shine through.
Refy Lash SculptThis up-and-coming brand on a mission toward simplifying beauty dropped a revolutionary mascara, showcasing the power of truly custom primary packaging. The unique curved wand creates a sculpted, lifted, lengthened lash that lasts up to 12 hours. It’s already one spot away from a top ten placement at Sephora—and sure to create a trend of new and innovative wand shapes that go beyond current customer expectations.
Tower28 Lip Softie Lip TreatmentThe latest drop in the trend of lip treatment-gloss hybrids, Tower28 captures their bold, youthful brand in five tasty flavors and shades like Dulce de Leche and Watermelon Kiwi—a fun feature you won’t find in most competitors. Plus, it’s specially formulated for sensitive, irritated lips with four soothing, restorative oils and a non-sticky finish, and the brand’s signature wave design showcases how you can elevate stock packaging into something iconic and covetable.
Vacation Inc. Instant Vacation Browning LotionAptly dubbed ‘Paradise in a Bottle,’ this multi-tasking browning lotion delivers a natural bronzed look and SPF 30 protection that redefines the concept of tanning for a new generation. Packed with skin-firming oils, a hint of self-tanning technology and a gourmand scent (part of what makes Vacation Inc.’s products so iconic and beloved), it’s a new take on nostalgia—and just in time for summer.