You heard it here first: The holidays are right around the corner (from a business perspective—that is!), and it’s time to get inspired and ready to make the most of Q4. But if you’re used to the same-old, same-old holiday business plan, maybe it’s time to think outside the box and get inspired with some standout product packaging design from last year’s holiday season.

RARE BEAUTY POSITIVE LIGHT CUSTOM SETSelena Gomez’s Rare Beauty perfected the art of holiday gifting with a combination of premium hero products and a limited-edition soft goods pouch to create a set that any makeup-lover would enjoy. With the potential to choose your own (or your recipient’s) preferred shades, this gift feels premium and personalized, while staying true to what people love about this standout brand.

THRIVE CAUSEMETICS LIMITED EDITION LIQUID LIP BALMAnother brand proving that you don’t need to reinvent the wheel for holiday innovation, Thrive Causemetics released special holiday flavors of their fan-favorite Liquid Lip Balms. Available in Peppermint and Gingerbread for the holiday season only, these liquid lip balms were the perfect stocking stuffer—and a great way to get loyal customers purchasing more for themselves, and for their loved ones.

KATE SOMERVILLE HOLIDAY KITSNo one does skincare kits quite like Kate Somerville—and Holiday 2023 was no exception. The dermatologist-backed brand released three limited-edition kits to target any and every skin concern, including Nourish + Cleanse, Repair + Glow, and Let It Glow combinations of full-size product. Plus, they came all wrapped up in elevated, gift-worthy boxes for thoughtful, one-and-done gifting.

POLITE SOCIETY SANTA KNOWS WHEN YOU’RE BEING A B*TCH EYESHADOW PALETTEKnown for their high-performance, vegan, and non-toxic makeup and cheeky attitude, Polite Society’s limited-edition holiday palette delivered on all fronts. With custom colors and custom primary packaging, this product showcases all the possibilities for holiday season success in one. Plus, they even released a limited-edition sweatshirt to pair with it for double the gifting goodness.

OURSELF FILLER UN-JECTION DUO GIFT SETThis up-and-coming brand promises clinical-level results without invasive procedures, and this limited-edition gift duo delivers on the double. With full-size bottles of their cult-favorite HA+ Replenishing Serum and Eye Serum in a so-chic velvet gift pouch, this set was perfect for skincare lovers who love trying new things—and gifters who love easy-to-gift sets that aren’t packed with skimpy minis.

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