We build the
most-loved
beauty & wellness
products from
formula
to
finished goods.
We’re the secret squad behind your favorite
product experiences. A fellowship of
MVPs and
the only team who can truly do it all. Experts in
product development,
packaging, and
manufacturing who have been building the
industry’s most disruptive
brands for 20+ years.
We don’t do stale stock packaging or white label
formulas. Just
cult-worthy products that transform
everyday customers into fierce brand champions.
Meet the Team
With decades of experience, we’ve worked on
some of the industry’s most interesting brands.
Tap into our expertise for a partnership that
feels like an extension of your own team.

Daniel Park
CEO

Edward Shin
COO

Anna Ishutina
EVP of Growth
Sol de Janeiro,
Jeffree Star Cosmetics

Jackie King
General Manager
Cecred, Vital Proteins,
Tower28

Jing Santos
Head of Packaging and Experience
Urban Decay,
Paula's Choice, Ro

Nadia Suttle
VP of Brand
Beauty Blender, COSRX,
Urban Decay

Lexa Yerges
Director of Product Development
Fenty Beauty, Hims,
Sephora Collection

Christine Pak
Head of Creative
Jenni Kayne, Ole Henriksen,
Smashbox