Primary packaging is more than just a vessel to hold and protect your product—it’s a chance to connect with your consumers in the moment of purchase, and throughout their use of your product. Knowing custom primary packaging has the potential to elevate your entire product lifecycle experience, consider how you can create gift-worthy packaging that practically jumps off the shelf and ends up right under every Christmas tree this holiday season.

Here are a few of our favorite custom packaging innovations to get you inspired:

TWYG Facial SetDefined by a  bold, warm orange hue and sculptural structure, we can all but guarantee you’ve never seen a packaging system quite like TWYG—the world’s first luxury skincare range sustainably sourced from naturally fallen NZ Totara trees. Playful and optimistic, and undeniably modern this packaging screams niche and avant garde, echoing the uniqueness of the product while capturing the essence of a sunny forest day. Needless to say, we’re obsessed.

Lollia Bubble BathDubbed Oprah’s Favorite, Lollia’s iconic Bubble Baths are not only luxurious in formula, but in packaging, too. In a range of glass and ceramic bottles (depending on your fragrance choice), these primary packages lend an old-world, apothecary feel that can proudly be displayed—not hidden. Elements feel completely hand-done, with tassels and ribbons to finish, meaning you can grab this one off the shelf and put it right under the tree. Gorgeous!

Faculty Tooth Gem Starter KitThough we might not recommend this one to anyone you don’t know well, there’s no denying Faculty’s eye-catching Tooth Gem Starter Kit packaging. Modeled after a cigarette box, it’s designed to both catch you off guard with its unexpected appeal, while harkening to a level of nostalgia that consumers crave during the holidays. Compact and (dare we say) pretty freaking cute, this is the type of packaging that captures brand-essence and holiday-ready nostalgia perfectly.

Never Go Alone Sanitizing Wipes & Treatment MistDeveloped after the COVID-19 pandemic as a way to help people live and travel responsibly while reimagining personal wellness, Never Go Alone is the answer to upscale hand hygiene. With primary packaging that feels sophisticated, unique, and extremely unexpected, these are necessary products you won’t mind showing off. Plus, they’re crafted with pleasantly tactile materials to make every use a memorable sensory experience. Gift to your friends who are always on the go.

Ever Amid Limited Edition Nourishing Rouge StainIf you’re looking to splurge on something thoughtful for the beauty and skincare lover in your life, Ever Amid is the answer. Their handcrafted porcelain vessels feature beautiful glazing and truly one-of-a-kind details that instantly elevate the already luxurious product within. Plus, in extremely limited-edition drops, they have their strategy set up just right to sell out during the hype-filled holiday season.

Kindred Black Serums, Oils & SalvesPackaged in hand-blown glass bottles, these shelf-stopping, plastic-free primary packages illuminate the product while creating beautiful artwork that begs to be used and showcased well after the product inside is gone. Known for their environmentally focused, artisan skincare, cosmetics, and botanical perfumes (paired with a curation of beautiful items for the bedside and vanity), Kindred Black’s brand shines through with this packaging that any recipient would be lucky to unwrap this season.

Want to ensure your product stands out on the shelves (and under the tree) this holiday season? We’re here to help you imagine custom primary packaging beyond your wildest dreams. Contact us today to get started.