Last month, we had the privilege to attend and speak at the Voices of Beauty Summit in Los Angeles. The two-day summit was a gathering of the beauty industry’s most inspiring innovators coming together to discuss inclusivity and diversity within the industry. All of the businesses represented were amazing—but in product and values—but these are the ones that earned Shelf Star Status in our eyes.

Arey GreyDubbed “The Wrinkle Cream of Haircare,” Arey Grey is a functional beauty brand created to target aging hair with a science-driven approach. Perfectly positioned to increase age diversity and inclusivity in the beauty space, their full product line includes everything from Shampoo and Conditioner to supplements and serums to target gray hair growth. Plus, the sleek black and white packaging is a smart representation of the product’s purpose.

BlumeCombining skin, body, and period care products, Blume is the epitome of a lifestyle beauty brand, pushing the limits on what self-care means to a new generation. With a focus on healthy rather than perfect, Blume creates a safe space that empowers their customers to feel strong and supported—rather than pressuring them to be flawless. Their product line strikes perfect balance between minimalist and playful with a recognizable color palette that you’ve probably seen go viral on Tiktok.

Bread Beauty SupplyWhile the name Bread may seem counterintuitive for a beauty brand, it’s actually a reference to what a staple their products are—like bread in the kitchen. Self-touted as creators of haircare basics for not-so-basic hair, Bread is elevating the haircare game for curls, frizz, fuzz, bangs, braids, bantu, and more traditionally underrepresented hair types. And their packaging has instantly become one of the most coveted Shelf Stars with an understated color palette and modern logo that break the expected mold.

Dune SuncareSuncare meets skincare in Dune’s retro-inspired line of traditional SPFs, sprays, gellies, mineral melts, and more. Founded from the idea that suncare is an essential (not a luxury), Dune offers specialty-quality suncare at an affordable price point—and donates 1% of every purchase to a non-profit of their customer’s choosing, too. You’ll recognize the brand for their vintage California vibe, bold colors, and kits that make it easy to travel with your suncare essentials.

Freck BeautyInternet-famous for their Freck line, helping customers of all aging reclaim freckles as a unique beauty characteristic, rather than a flaw to be concealed, Freck Beauty offers a minimalist approach with clean ingredients consumers can trust. Since launching Freck, they’ve expanded into a full beauty line with packaging in rich, neutral skin tones plus fun pops of color and forms that feel fun to use.

NopaleraA Chicana-owned clean collection of bath and body products, Nopalera features Nopal Cactus as a key ingredient in their formulas—a symbol of Mexican heritage and a super nourishing natural plant source. Their Botanical Lotion Bars and Cactus Soaps have a cult following (for good reason!), but they also offer exfoliants, candles, covetable soft goods, and more. You’ll recognize them by their desert-inspired palette and illustrated goddess logo that lends an upscale bespoke vibe.

YouthforiaYouthforia touts a line of makeup that’s so good for your skin, you can even sleep in it—seriously, they tested it! Reclaiming the fun, playful aspect of makeup that is often overlooked in today’s marketplace in favor of natural minimalism, Youthforia reclaims that youthful feeling for consumers of all ages, and you’ll feel it immediately when you use their bold, colorful packaging and super unique formulas, like the famous Color-Changing Blush Oil.