Looking ahead to winter before summer even starts? Ugh! Don’t worry, with winter beauty and wellness trends this fun, you might even look forward to what’s ahead.

1. Doing Nothing—But BetterIf you haven’t heard of bed rotting, you must not be chronically online—good for you! But the latest Tiktok trend has over 3.2 million views, signaling the younger generation embracing the art of doing nothing. But how can we turn doing nothing into a beauty and wellness experience? Easy! Through low-effort skincare treatments that can be done right on the couch (hello, Red Light Masks), and elevated home goods products that have beauty and wellness benefits, like natural fragrance diffusers.

2. Soothe the SensesWe know consumers are feeling unprecedented levels of stress and fatigue, and that’s not going to change anytime soon. Instead of creating regimens that feel laborious, brands need to step up with product experiences that are easy and enjoyable—involving multiple senses to create a feeling of comfort and joy. This can be achieved through tactile packaging—think plush, ergonomic or stimulating shapes, as evidenced by the success of Pleasing’s unique balancing primary packaging.

3. Elevate the EssentialsMakeup clutches are an absolute essential for everyday and travel alike—but as customers increasingly seek unique and different products, giving them options that stand out is a great way to boost winter sales (especially for gifting). By creating luxury, limited-edition makeup bags and clutches that double as fashion accessories, you’re amping up the value for their customer, and playing into the idea that products are a representation of personality and style.

4. Veg OutAs consumer interest shifts away from synthetics and towards homegrown ingredients, the rise in vegetal-inspired fragrances follows suit. There’s no better proof than the rise of backyard beauty brands like Flamingo Estate—featuring nature’s most precious ingredients, grown on their own farm. Plus, we expect to see more produce in fragrances for home and body, like Byredo’s Italian culinary inspired L’Orto Italiano candle.

5. Pore Your Heart OutFocusing on pores in skincare seems like a trend of the past, but it’s making a comeback. But this time around, we know better than to use harsh, irritating ingredients for the sake of exfoliation, and have the unique opportunity to give younger generations a new pathway to “cloudlike” skin. Plus, as the information age takes hold, more and more consumers are aware of their acute skin needs and sensitivities, meaning they’re keeping a close eye on ingredients—and results.

6. Care for Curls & CoilsShowcasing the convergence of two key consumer trends—hyper-personalization of products and unapologetic authenticity—curly and coily hair care is no longer an afterthought, it’s an essential. As more people embrace their natural hair textures, a one-size-fits-all approach to hair care isn’t going to cut it, giving brands more opportunity to capitalize on niche markets with hair type-specific formulas, and an array of products from scalp care to heat protectants and more.

7. Give a Little GlimmerIn a tactile sense, sparkly, shiny packaging is an exciting visual—but this trend goes deeper. “Glimmers” refers to small moments of joy that customers can find in their day to day lives, and unique, playful primary and secondary packaging can definitely fill that space. Achieving this doesn’t have to be complicated or overly literal. While you can take the metallic route with packaging, you can also steer toward elements of cartoonish illustration or electric neons, nodding to a playful, upbeat attitude that consumers can take away for themselves.

Need help putting these trends into action for the 2024 holiday season? Our team of experts is here to help. Contact us today!