We partnered with Sol de Janeiro to create
the bright, shelf-stopping
Rio Body Trio—
but just like the skin-transforming
products included,
there’s more to this
packaging than meets the eye.
Situation:
Sol de Janeiro approached The DPS to create
a sustainable solution
for their exclusive
giftable set, available exclusively at
SEPHORA.
Strategy:
We took a classic rigid paper tube design and
looked at it through
a new lens, bringing the
brand’s core values of natural beauty
and
sustainability to the forefront.
Solution:
Staying true to the brand’s bold, iconic look
and feel, we used
infinitely recyclable
materials, giving Sol de Janeiro’s customers
even more reasons to feel good about their
purchase.
