Situation:

Dr. Squatch approached The DPS to help execute packaging design to elevate both the Dr. Squatch and Marvel brands and highlight the iconic characters, as well as product quality.

Strategy:

We used highly detailed print techniques to showcase the punchy nature of Marvel while highlighting key characters — creating an experience that jumps off the shelf.

Solution:

The DPS executed modern, interactive packaging with a focus on print and color to capture and combine the essence of both brands.