This month, we met with people from today’s top beauty brands during our Build-A-Brand Pop Up at Makeup in Los Angeles—the West Coast’s top B2B makeup and skincare event.

ABOUT THE EVENTSet a couple blocks back from the hustle and bustle of Makeup LA, our pop up  was packed with learning opportunities and immersive experiences—from our sustainability cart, showcases the latest in eco-friendly packaging options to our Build-A-Brand Bath Bomb Bar, that allowed each visitor to create their own bath bomb and package it up to their liking. And the open bar didn’t hurt either!

Outside of the Sustainability Cart, we were excited to show off a sampling from our wide variety of product and service offerings, setting up an interactive display of primary and secondary packaging possibilities, along with an unexpected range of soft goods to take each brand and business that stopped by to the next level.

Outside of the Sustainability Cart, we were excited to show off a sampling from our wide variety of product and service offerings, setting up an interactive display of primary and secondary packaging possibilities, along with an unexpected range of soft goods to take each brand and business that stopped by to the next level.

Finally, we hosted Soul Glow to offer Aura Readings to our guests on Thursday night, elevating the vibe—and leaning into key customer trends of wellness culture and personalization.

FinallyKEY INSIGHTSWhile chatting with visitors who stopped by and set up one-on-one appointments with our product experts, we learned there is a growing need for multi-use formulas and no-makeup makeup. In short, customers are looking to get more out of using less—so making the most out of your products is essential in the coming seasons.

If you want help bringing your brand to life, or are curious about more up-and-coming beauty and wellness trends, schedule a consultation today.