Summer isn’t just a season—it’s a state of mind for consumers and businesses alike. While there are unique problems that brands can target for customers during this season (think: sunburns, travel, etc.), there’s also a mindset to capture and relate to, filled with optimism and fun. And when it’s done right, customers will be running back long after summer is over. These are 5 products we think absolutely nailed it.

Tower28 SOS Rescue SprayPowered by Hypochlorous Acid, a natural anti-inflammatory and antibacterial that helps reduce redness, soothe irritation, and defend skin, this cult-favorite face spray is a must have for hot summer days. It does double duty as a refreshing mist and potent skincare necessity—and it’s amazing for restoring skin after long days in the sun. Plus, the brand has a bold, colorful vibe that’s even named for a lifeguard tower in Santa Monica, so the summer vibes are endless.

Supergoop! Poof 100% Mineral Part PowderIt’s no secret that your scalp needs sun protection just as much as the rest of your skin—but figuring out the logistics of coverage is no easy feat. Enter this easy-to-apply physical sunscreen that dusts the scalp (much like a dry shampoo) to provide trustworthy sun protection without grease and grime buildup in your hair. Not only is the formulation a smart, useful innovation in the suncare space, but the brand’s signature yellow and iridescent packaging will keep customers dreaming of summer all year long.

OffCourt Performance Body SprayThis fresh and innovative body spray is part deodorant, part everyday fragrance in an easy to use-and-go spray bottle. Dubbed “Fuel for post-sweat skin,” this spray offers aluminum-free protection to use pre-workout, post-workout, and anytime you need a refresh thanks to summer sweat. Plus, it comes in a variety of luxurious fragrances, like Coconut Water + Sandalwood, Fresh Citron + Driftwood, Fig Leaves + White Musk, and an exclusive fragrance collab with celebrity-favorite gym DogPound, that are a big upgrade to your everyday body spray.

Relevant One & Done Everyday Cream with SPF40An Elle Future of Beauty Winner, this four-in-one cream is the antidote to tedious morning skincare routines. Designed to replace daily sunscreen, moisturizer, serum, and primer, with a clean, mineral-based formula that suits all skin tones, this formula is the lazy skincare enthusiast’s dream come true—and ensures that skin stays cared for on busy, sunny days. While the packaging echoes a summer sunset, this product is brilliant in the summer, but great to use year-round to keep skin protected, even when the weather is gloomy.

Topicals High Roller Ingrown TonicThis lightweight serum comes in an ultra easy-to-use rollerball format, designed for use on the face, armpits and bikini area to soothe, calm, and comfort irritated skin while discouraging the formation of visible bumps and ingrown hairs. It’s backed by endless glowing reviews, and known for keeping even the most sensitive areas smooth and bump-free, making it essential for bikini season. Plus, we love the unique oversized rollerball format and retro-inspired graphics. Feel-good vibes all around.

Bonus Pick!Sol de JanieroWe couldn’t do a summer superstar round up without mentioning The DPS client, Sol de Janiero. This Brazilian body care brand is basically summer-in-a-bottle with rich, nourishing formulas to keep skin glowing all summer long. Plus, the fragrances are icons themselves. Must try alert!