As you wrap up this year, it’s time to start looking ahead to your product calendar for 2024. And while you may have an idea of when you want to launch certain products based on manufacturing timelines and your creative processes, it’s important to bring strategic intentionality into your product launches as well—because most people aren’t buying sunscreen in the winter, just like they don’t need fleece in the summer. Read on for our quick guide to successful product launches by season.

Spring & Summer 2024In the spring and summer, energy is building in the air and customers are excited to see their excitement reflected back to them in the products that they buy. During this time, we see trends in both product and packaging move towards bright, bold colors whenever possible. This upcoming year, expect to see a lot of electric kumquat—a bold orange huge that jumps off the shelves and screen alike.

Warmer seasons are also a great time to play on duality. We see a lot of futuristic innovations success during this time period—like recyclable packaging with modern, minimalist, and metallic finishes. On the opposite side of the spectrum, retro-inspired products and nostalgic brand elements also resonate heavily during the seasons most known for leisure and relaxation. Vacation Inc. captures summertime nostalgia perfectly.

As people relax into slower, more enjoyable days, they also look for ways to simplify their routines. Spring and summer are a great time to launch multi-tasking products that enhance more low-maintenance lifestyles—or deliver a professional-level result without having to invest a lot of time and effort to get there. Cuvée Beauty's 3-Step Air Dry Essentials allows you to get blow-dry like results without any heat styling.

To get started on spring and summer project launches, get in touch with our team as soon as possible. We’re here to help you through the process in a way that’s effortless and efficient for your team. 

Fall & Winter 2024During the fall and winter months, people start to think more about buying for others—but still value buying for themselves if it solves a need or sparks a feel-good emotional connection. During this time, we recommend launching any giftable, novelty products you may have on your radar—and bonus points if they have a nostalgic element to them. People love to gift items associated with good memories from years past, as we’ve seen with the resurgence of Y2K items, like claw clips and Caboodles Makeup Bags.

Similarly, people gravitate towards warmer colors that help them feel cozy and grounded as the temperatures cool down. This year, expect to see a lot of ghostly darks, earthen and rust tones, and a resurgence of Cherry Lacquer, a rich, dark maroon with a sophisticated sheen.

Along with colder temps come different beauty and skincare needs. Use these harsher months to focus on relief and recovery formulas, rich with nourishing ingredients and soothing textures that offer relief for stressed, dry skin. 

Murad Quick Relief Colloidal Oatmeal Treatment

And we can’t forget the way darker days leave our sun a little less than sun-kissed, so consumers tend to gravitate towards glow-inducing beauty that offers a natural bronze look without spending days in the sun.

While you have a little more space in your timeline for fall and winter product launches, it’s never a bad idea to plan ahead. Get in touch with us now—or early in 2024—to get your fall and winter launches going.