Situation:
Sarah Wragge Wellness approached The DPS with the goal of developing her own product line for her wellness clients, moving away from recommending alternate brands. She had initial product concepts but required support in design, packaging development, and manufacturing to bring her ideas to life.
Strategy:
The DPS Design and Product 360 teams collaborated to create a cohesive branding, packaging, and product design strategy, focusing on forward-thinking solutions to attract new clients while maintaining strong relationships with existing ones. The packaging was designed to be both visually appealing and functional, with a focus on sustainability and cost efficiency, while also considering the scalability of the packaging to ensure that it could support future expansion.
Solution:
The DPS successfully executed a comprehensive launch strategy that took the project from concept development to the manufacturing and distribution of finished goods. The process included refining the packaging design for cost efficiency, ensuring timely production, and delivering the final product on budget. The result was a brand-aligned product launch that met both Sarah Wragge’s business needs and the expectations of her customers.
