The holidays… again?! We know, we know. They always seem to come back around just as soon as we’ve recovered from the festivities and indulgences of the year before. But, if you have your sights set on a big, statement-making (and money-making!) holiday season for 2024, the time to plan is now. Here are our five reasons to get ahead, and get started on your projects now, so you’re all set and ready to go once the season actually rolls around.

You Can Make the Season Special Like, really special. When you get ahead of things instead of being forced into rushed timelines, the possibilities are truly endless. Instead of being beholden to stock packaging and in-stock, ready-to-go soft goods options, getting ahead gives you the opportunity to think bigger and create items that are truly custom to your brand. Think: Special edition holiday packaging, unique gifts with purchase, and anything else your festive dreams can imagine.

Get Promotional — Without DiscountingBy getting ahead of your product strategy, you can also get ahead of your promotional strategy. When you leave planning to the last minute, you’re often forced to give your customers deep discounts as the main attraction. But when you plan ahead, you can create limited-edition gifts, product launches, and more that will attract existing and new customers into holiday purchasing and gifting—without sacrificing your bottom line.

Tap Into Some Serious Launch StrategyOnce you’ve got your products ready to go, our team of experts can help you come up with a plan to make them jump off the shelf (or screen) and under Christmas trees everywhere. From a stunning visual design strategy to ads, customer communications, and more, we’ll think through every aspect of your product’s lifecycle to create messaging and communications that connect and cut through during the season of shopping chaos.

Test, Learn & AdjustWhen you start thinking about the holidays in March, you can really dig deep and get curious about what your customer wants to see. If you’re active on social media, you can create polls and interactive Q&As to gain insights into your customers’ appetites. Or, you can even do limited edition small runs of potential holiday products to see what people are excited about—and what’s not working. You have plenty of time to see what works, and make it happen.

You Can Actually Enjoy the HolidayNow, this may not be a business benefit—but it sure is a big personal one! When you start planning holiday now, you can remove yourself from the last-minute dash to make your holiday season impact, knowing you’ve already done it, and done it right. Take that PTO, spend some time with your family, and watch your products rise the ranks of holiday gift glory.

If you’re feeling inspired and ready to dig into your holiday plan, reach out today. We can’t wait to get ahead of things with you—and help you succeed.